Ground rules for the first equity conversation
Founders who leave equity until after the first customer or the first term sheet end up negotiating against value, pride and hindsight at the same time. Agreeing when, where and how the split will be discussed, before anyone names a number, keeps the first conversation about principles rather than positions.
First tasks
- Message your co-founders proposing a date for the equity conversation
- Draft four ground rules for how the conversation will run
- List the topics the conversation must cover before anyone signs
- Book a quiet, uninterrupted half day away from the usual work space