Aurum
Download

First Hundred Customers

A hands-on route from customer zero to customer one hundred: a named target list, the places your buyers already gather, a daily outreach habit, personal onboarding, honest channel tracking and the unscalable work that wins early trust.

Free · Mac (Apple silicon) and Windows · v1.0.0 · Other platforms

Then open the Marketplace in the app, search for First Hundred Customers, and click Install. It goes into your own files, and works offline from then on.

What it installs.

1

Pillar

1

Area

50

Projects

201

Starter tasks

🚀 Founding & Startups

First Hundred Customers

Finding and winning the first hundred customers through hands-on outreach, communities and doing things that do not scale.

  1. What counts as one of your first hundred
  2. First hundred customer tracker
  3. Narrow first segment for the first fifty
  4. Named list of two hundred prospects
  5. Where your first customers already gather
  6. Warm network audit for first introductions
  7. Founding customer offer
  8. White-glove setup for every new customer
  9. Dated route to customer one hundred
  10. Outreach block three mornings a week
  11. Weekly channel scorecard
  12. Friday follow-up sweep
  13. Community participation routine
  14. Welcome call with each new customer
  15. Silent customer check-ins
  16. Referral ask after the first win
  17. Weekly customer conversation digest
  18. Monthly first hundred cohort review
  19. Founder-run support inbox
  20. Writing cold messages that get replies
  21. Posting in communities without breaking the rules
  22. Concierge delivery behind the product
  23. Office hours that turn into customers
  24. Asking for introductions that happen
  25. Activation over sign-ups
  26. Customer stories from the first ten
  27. One referral partner in an adjacent business
  28. Choosing two channels and cutting the rest
  29. Saying goodbye to the wrong early customers
  30. Waitlist released in small batches
  31. Fixing the first-week drop-off point
  32. Choosing an outreach and contact tool
  33. When to stop doing it by hand
  34. First paying customer day
  35. Prospect dinner or small local meetup
  36. Working a trade show with a target list
  37. Customer ten retrospective
  38. Fifty-customer checkpoint
  39. Customer one hundred review and handover
  40. First hundred for business software with long buying cycles
  41. First hundred users of a consumer product
  42. First hundred for a developer tool
  43. First hundred in a small island market
  44. First hundred while still employed
  45. First hundred for a local service or physical product
  46. First customers in a regulated industry
  47. Second segment test after customer fifty
  48. Hand attribution for every customer
  49. Founding customer council
  50. Acquisition playbook a first hire can run

Where it starts.

Each project arrives with its purpose, milestones and first tasks written out. Here is how the first three read.

What counts as one of your first hundred

A hundred newsletter sign-ups and a hundred teams paying every month are different companies, and founders who never define the word quietly count whichever number looks better that week. Deciding in writing what makes someone a customer, such as paid at least once, or used the core feature three times in a fortnight, gives every later target and review a fixed meaning.

First tasks

  • Write one sentence that says exactly what makes someone a customer
  • Add a second sentence defining an active customer and its time window
  • Decide whether friends, family and free trials count toward the hundred
  • Pin both definitions at the top of the customer tracker

First hundred customer tracker

Early customers arrive through a dozen doors, and within a month nobody remembers whether customer twelve came from a forum post, a cousin or a cold email. One simple sheet with a row per customer, where they came from, when they started and whether they are still active is the record every later decision in this area is built on.

First tasks

  • Create the tracker with source, start date and status columns
  • Enter every current customer and warm prospect you can name
  • Agree a short fixed list of source labels
  • Add a formula that counts customers and active customers
  • Tidy the tracker, merge duplicates and update statuses @recurring(monthly:27)

Narrow first segment for the first fifty

Selling to everyone who might want the product spreads a founder's week across ten audiences that each need different words, proof and places. Choosing one tight segment for the first fifty, such as independent physiotherapy clinics with two to five staff, means one message, one set of communities and customers who can vouch for you to each other.

First tasks

  • List three segments that already feel the problem you solve
  • Score each on pain, reachability and how often its members talk to each other
  • Write the chosen segment as a one-paragraph description
  • List the segments you will defer until customer fifty

Make it yours.

Install First Hundred Customers, then tell Aurum the date you're aiming for. It checks whether the plan fits the weeks you actually have.

Free · Mac (Apple silicon) and Windows · v1.0.0 · Other platforms

Blueprints are general information to help you organise your own work. They are not medical, financial, legal or other professional advice. See the Terms.