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Landing Page Smoke Tests

Demand tests you can trust before any product code: a written bet and pass mark, a tracked page with honest consent, paid and organic traffic, waitlists, deposits and pre-orders, and a go, iterate or kill call.

Free · Mac (Apple silicon) and Windows · v1.0.0 · Other platforms

Then open the Marketplace in the app, search for Landing Page Smoke Tests, and click Install. It goes into your own files, and works offline from then on.

What it installs.

1

Pillar

1

Area

50

Projects

200

Starter tasks

🚀 Founding & Startups

Landing Page Smoke Tests

Measuring real demand with landing pages, waitlists and pre-orders before writing product code, and reading the results honestly.

  1. Riskiest demand assumption as a testable bet
  2. Pass and fail thresholds set before launch
  3. Target segment and first traffic source pairing
  4. Value proposition headline and three variants
  5. Landing page build and domain set-up
  6. Conversion tracking and analytics events
  7. Email capture consent and privacy notice
  8. Smoke test budget and time box
  9. Smoke test results log
  10. Daily readout while a test is live
  11. Weekly ad spend and cost per signup review
  12. Waitlist nurture emails
  13. Signup follow-up calls
  14. Experiment backlog and test queue
  15. Monthly smoke test retrospective
  16. Waitlist list health and hygiene
  17. Competitor and adjacent landing page watch
  18. Pre-order and deposit ledger
  19. Conversion copywriting for demand tests
  20. Reading funnel numbers without fooling yourself
  21. Paid social ads for smoke tests
  22. Search ads as an intent test
  23. Landing page layout essentials
  24. Smoke test case studies reading list
  25. Fake door test ethics and honesty
  26. Headline A and B test on one traffic source
  27. Price on the page willingness to pay test
  28. Fake door button inside an existing product
  29. Waitlist to pre-order step-up
  30. Refundable deposit reservation test
  31. Choosing traffic between ads, communities and outreach
  32. Second page for an adjacent segment
  33. Go, iterate or kill decision memo
  34. Seven-day paid traffic sprint
  35. Community launch post for the page
  36. Waitlist referral push week
  37. Live walkthrough session for the waitlist
  38. Smoke test readout with advisers
  39. Smoke testing around a day job
  40. B2B smoke test with a demo request page
  41. Hardware pre-order campaign page
  42. Consumer app waitlist and pre-registration
  43. No-code smoke test for non-technical founders
  44. Student founder smoke test on a tiny budget
  45. Three-concept comparison test
  46. Manual fulfilment behind a pre-order page
  47. Waitlist to paid conversion tracking at launch
  48. Bias audit of smoke test results
  49. Reusable smoke test kit
  50. Intent ladder scoring across signals

Where it starts.

Each project arrives with its purpose, milestones and first tasks written out. Here is how the first three read.

Riskiest demand assumption as a testable bet

Most smoke tests fail before launch because nobody wrote down what they were testing, so any result can be read as encouraging. Turning the idea into one sentence of the form 'people in segment X will do Y when offered Z' gives the page, the traffic and the verdict a single job.

First tasks

  • List every assumption the idea needs to be true on one page
  • Score each assumption for likelihood of being wrong and impact
  • Write the riskiest demand assumption as a single testable sentence
  • Ask a co-founder or adviser to restate the bet back to you

Pass and fail thresholds set before launch

After a test runs, every founder finds a reason why 2 percent is actually good. Writing the conversion rate, sample size and action that count as a pass, a fail and a grey zone before the first visitor arrives is the only reliable defence against reading results to fit hope.

First tasks

  • Work out the signup rate the business would need for acquisition to pay back
  • Write pass, fail and grey-zone thresholds as numbers
  • Set the minimum visitor count before any verdict is allowed
  • Save the thresholds as a dated, locked file shared with the team

Target segment and first traffic source pairing

A page shown to everyone measures nobody. Choosing one narrow segment and the one place you can reach them at a known cost, such as a subreddit, a trade newsletter or a job title on a professional network, makes the conversion rate mean something about a real market.

First tasks

  • Describe the segment by role, situation and urgent trigger
  • List three places the segment gathers with rough reach for each
  • Estimate cost per visit for each source from public rate cards
  • Pick one source for the first test and note why

Make it yours.

Install Landing Page Smoke Tests, then tell Aurum the date you're aiming for. It checks whether the plan fits the weeks you actually have.

Free · Mac (Apple silicon) and Windows · v1.0.0 · Other platforms

Blueprints are general information to help you organise your own work. They are not medical, financial, legal or other professional advice. See the Terms.