One-sentence core bet for the first product
Most first products fail to teach anything because nobody wrote down what they were meant to prove. A single sentence in the form "we believe this user will do this action because of this value" turns a vague product idea into a test, and every later scope argument can be settled by asking whether a feature helps answer it.
First tasks
- Write three drafts of the core bet sentence in twenty minutes
- Pick the draft whose failure would hurt the company most
- Read it to a co-founder and ask them to repeat it back
- Pin the agreed sentence at the top of the build board