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Product-Market Fit Search

A written definition of fit, retention cohorts and a disappointment survey you trust, a weekly iteration loop on segment and positioning, and the evidence to say when a clear segment is pulling the product from you.

Free · Mac (Apple silicon) and Windows · v1.0.0 · Other platforms

Then open the Marketplace in the app, search for Product-Market Fit Search, and click Install. It goes into your own files, and works offline from then on.

What it installs.

1

Pillar

1

Area

50

Projects

200

Starter tasks

🚀 Founding & Startups

Product-Market Fit Search

Iterating on product, audience and positioning until a clear segment pulls the product from you, and measuring when you are there.

  1. Written definition of product-market fit for this company
  2. Honest audit of current fit evidence
  3. Single target segment hypothesis
  4. One-sentence value proposition for the segment
  5. Activation event that predicts retention
  6. Retention cohort tracking set-up
  7. Very disappointed survey set-up
  8. Product analytics event plan for the core workflow
  9. Time and money box for the fit search
  10. Weekly cohort retention review
  11. Monthly disappointment survey wave
  12. Weekly iteration loop on one hypothesis
  13. Weekly calls with power users
  14. Feedback triage tagged by segment
  15. Positioning evidence log from calls and lost deals
  16. Monthly conversations with churned users
  17. Monthly fit scorecard for co-founders and investors
  18. Quarterly segment re-cut
  19. Feature request ledger weighted by segment fit
  20. Reading retention curves
  21. Analysing the disappointment survey by segment
  22. Jobs to be done framing for the core segment
  23. Positioning method study and first worksheet
  24. Telling pull signals from push signals
  25. Coding open-text survey and interview answers
  26. Engagement depth measures beyond active users
  27. Judging small samples and noisy cohorts
  28. High-expectation customer profile
  29. Narrowing to the strongest segment
  30. Positioning rewrite and homepage message test
  31. Onboarding rebuilt around time to first value
  32. Cutting features that serve the wrong segment
  33. Map of competitive alternatives in use today
  34. Market category decision
  35. Roadmap split between loved and missing benefits
  36. Founders' fit evidence offsite
  37. Fit evidence narrative for the next fundraise
  38. Six-month fit checkpoint with board and advisors
  39. Relaunch to the narrowed segment
  40. Fit declaration and readiness-to-scale review
  41. Fit search for B2B products with long sales cycles
  42. Fit search for consumer products
  43. Fit on both sides of a marketplace
  44. Fit search as a solo founder with limited hours
  45. Fit search for technical founders who keep building
  46. Finding fit again after a market shift
  47. Behavioural cohorts of retained users
  48. Word of mouth and organic referral measurement
  49. Net revenue retention as a fit signal
  50. Multi-segment fit map before scaling

Where it starts.

Each project arrives with its purpose, milestones and first tasks written out. Here is how the first three read.

Written definition of product-market fit for this company

Without a definition agreed in advance, every founder team either declares fit too early on the back of a good month or never declares it at all. Writing down the two or three measurable signals that would count as fit for your product, such as a flattening retention curve above a stated level and a survey score, turns a vague feeling into a test you can pass or fail.

First tasks

  • Write one sentence describing what fit would look like for your product
  • Pick two measurable signals and set a threshold for each
  • List the vanity signals the team agrees will not count as fit
  • Book thirty minutes with co-founders to sign off the definition

Honest audit of current fit evidence

Founders usually overrate their position because the loudest users and the best weeks are easiest to remember. Pulling every piece of evidence you hold into one place, retention by month of sign-up, revenue by customer, renewals, referrals and unprompted praise, shows where you actually sit before you change anything.

First tasks

  • Export sign-ups and active users by month since launch
  • Label every testimonial or quote as unprompted, prompted or paid for
  • Work out how concentrated usage is in the top ten accounts
  • Write a three-line verdict and ask a co-founder to argue against it

Single target segment hypothesis

Fit is always fit with someone, and a product aimed at everyone collects lukewarm users from five segments and love from none. Choosing one segment, defined by role or life situation, a trigger moment and the alternative they use today, gives every later experiment a population to be measured against.

First tasks

  • Describe the segment in one sentence: who, trigger moment, current alternative
  • Add a segment tag to every user or account record
  • Compare thirty-day retention for tagged users against the rest
  • Write down what evidence would make you abandon this segment

Make it yours.

Install Product-Market Fit Search, then tell Aurum the date you're aiming for. It checks whether the plan fits the weeks you actually have.

Free · Mac (Apple silicon) and Windows · v1.0.0 · Other platforms

Blueprints are general information to help you organise your own work. They are not medical, financial, legal or other professional advice. See the Terms.