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Startup Public Launch Day

A launch you can grade: a written goal, readiness check, date, message and channels, then the countdown, launch-day events, follow-up and a retrospective that becomes your playbook.

Free · Mac (Apple silicon) and Windows · v1.0.0 · Other platforms

Then open the Marketplace in the app, search for Startup Public Launch Day, and click Install. It goes into your own files, and works offline from then on.

What it installs.

1

Pillar

1

Area

50

Projects

201

Starter tasks

🚀 Founding & Startups

Startup Public Launch Day

Planning a startup's public launch, from launch platforms and press to community posts, and handling the traffic and feedback.

  1. Launch goal and success numbers in writing
  2. Launch readiness criteria and go or no-go call
  3. Choosing the launch date and hour
  4. Launch message and one-line pitch
  5. Launch channel shortlist and fit check
  6. Launch traffic tracking and attribution set-up
  7. Launch budget and asset inventory
  8. Launch day roles and run of show
  9. Warm notification list from waitlist to friends
  10. Weekly launch countdown review
  11. Launch asset production pipeline
  12. Community presence before you post
  13. Launch feedback triage board
  14. Follow-up emails for launch signups
  15. Press and creator relationship tracker
  16. Launch FAQ and objection bank
  17. Public changelog and monthly release notes
  18. Quarterly launch moments calendar
  19. Mentions and sentiment watch
  20. Teardown of ten past launches in your category
  21. Writing the launch post in a founder's voice
  22. Platform rules and etiquette study
  23. Two-minute demo video
  24. Press pitch and embargoed announcement
  25. Replying to critics in public
  26. Reading launch numbers honestly
  27. Big-bang, soft or staged launch decision
  28. Ruling out vote rings and paid upvotes
  29. Launch offer with a clear expiry
  30. First-session path for launch visitors
  31. Launch homepage and signup page review
  32. Traffic spike and capacity check
  33. Launch risk register
  34. Maker platform launch day
  35. Show HN post and launch day
  36. Press announcement day
  37. Live demo or online launch party
  38. App store release timed for launch
  39. Launch week with one release a day
  40. Two-week launch retrospective
  41. Solo founder launch plan
  42. B2B launch aimed at buyers, not makers
  43. Developer tool or open-source launch
  44. Crowdfunding campaign launch for hardware
  45. Relaunch after a launch that fell flat
  46. Regulated product launch sign-off
  47. Staggered multi-channel launch sequence
  48. Ninety-day launch cohort analysis
  49. Company launch playbook
  50. Launch news for investors and partners

Where it starts.

Each project arrives with its purpose, milestones and first tasks written out. Here is how the first three read.

Launch goal and success numbers in writing

Founders often launch to 'get attention' and then cannot tell whether a day of 400 upvotes and 30 signups was a win. Choosing one primary goal (signups, paying customers, press coverage, hiring interest or investor conversations) and two or three numbers that define success turns launch day from a mood into a test you can grade.

First tasks

  • Write down why you are launching publicly now, in two sentences
  • Rank signups, revenue, press, hiring and investor interest as launch goals
  • Set two or three numeric targets with a time window for each
  • Share the goal sheet with everyone helping on launch day

Launch readiness criteria and go or no-go call

A public launch spends attention you only get once from each audience, so sending that traffic to a product with broken signup or no way to pay wastes it. Agreeing in advance the handful of conditions that must be true, and a named person who calls go or no-go 48 hours before, stops the date from overruling the evidence.

First tasks

  • Draft the conditions that must be true before you send any traffic
  • Assign an owner to verify each condition on the production build
  • Run signup, onboarding and payment end to end with a fresh account
  • Hold the go or no-go call 48 hours out and record the decision

Choosing the launch date and hour

The same launch can land in an empty week or be buried under a major platform announcement, a public holiday or a large competitor's release. Picking a date with your audience's calendar and time zones in mind, and knowing the hour each platform's day resets, decides how much of the day you actually get.

First tasks

  • List holidays and industry events in the next eight weeks
  • Check where most of your waitlist or target users are located
  • Pick a primary and backup date with a written reason for each
  • Convert each platform's day start into your local time

Make it yours.

Install Startup Public Launch Day, then tell Aurum the date you're aiming for. It checks whether the plan fits the weeks you actually have.

Free · Mac (Apple silicon) and Windows · v1.0.0 · Other platforms

Blueprints are general information to help you organise your own work. They are not medical, financial, legal or other professional advice. See the Terms.