Studio thesis and three focus areas
Studios without a thesis drift into building whatever the last dinner conversation suggested, and then cannot explain to founders or backers why their companies belong together. Writing a one-page thesis with three focus areas, the unfair advantage the studio brings to each and the ideas it will refuse, gives every later gate a reference point.
First tasks
- List the ten ideas the studio has discussed most in the last year
- Group them and pick the three focus areas where the studio has a real edge
- Write the five idea types the studio will turn down and why
- Send the draft thesis to two outside operators for blunt feedback