Choosing the concept and five signature dishes
Most Caribbean food businesses abroad struggle by trying to sell the whole island on day one: doubles, roti, jerk, oxtail, patties and fish broth from one small kitchen.
First tasks
- Write down every dish you could sell and circle the five you cook best
- Note the equipment each of the five dishes needs at volume
- Cook the five dishes for a tasting group of twenty people
- Write a one-line concept statement and test it on three friends