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LinkedIn Profile & Presence

A LinkedIn profile rewritten for the people you want to reach, a posting and commenting habit you can keep, and the settings, analytics and announcements that bring recruiters and opportunities to you.

Free · Mac (Apple silicon) and Windows · v1.0.0 · Other platforms

Then open the Marketplace in the app, search for LinkedIn Profile & Presence, and click Install. It goes into your own files, and works offline from then on.

What it installs.

1

Pillar

1

Area

50

Projects

205

Starter tasks

🧭 Career Growth

LinkedIn Profile & Presence

Building a strong LinkedIn profile and posting habit that attracts recruiters and opportunities in your field.

  1. LinkedIn profile audit against your target role
  2. Target audience and keyword list for your profile
  3. Profile photo and banner image refresh
  4. Headline that says what you do and for whom
  5. About section rewritten in your own voice
  6. Experience entries rewritten around results
  7. Skills section pruned to the skills that matter
  8. Custom profile URL, contact details and visibility settings
  9. Open to work setting decision
  10. Employer social media policy and confidentiality check
  11. Featured section with three pieces of proof
  12. Recommendations from three people who saw your work
  13. Weekly posting rhythm you can keep
  14. Content idea bank fed from your working week
  15. Twice-weekly comment and engagement slot
  16. Personal connection requests routine
  17. Message and invitation inbox triage
  18. Monthly profile and post analytics check
  19. Quarterly profile refresh
  20. Network milestones and congratulations notes
  21. Feed curation with follow, mute and unfollow review
  22. Swipe file of posts worth learning from
  23. Writing posts that read well on a phone
  24. Turning work lessons into posts without breaching confidentiality
  25. Writing comments that add something
  26. People search and filters for finding the right contacts
  27. Document and carousel posts from your slides
  28. Short video posts for the camera shy
  29. Long-form articles on LinkedIn
  30. Testing what works for your audience
  31. Choosing three content themes you can sustain
  32. LinkedIn Premium subscription decision
  33. Post-mortem of your ten least-read posts
  34. Clean-up of old posts, activity and groups
  35. Profile in a second language for international roles
  36. Personal profile or company page for a side business
  37. Writing recommendations for colleagues
  38. Announcing a new job on LinkedIn
  39. Posting publicly about being laid off or job hunting
  40. Sharing a promotion, award or certificate
  41. LinkedIn plan around a conference you attend
  42. Thirty-day posting sprint
  43. Career changer profile that bridges old and new fields
  44. Career break entry and return-to-work profile
  45. Ten-minute weekly presence for busy parents and carers
  46. Quiet visibility during a confidential job search
  47. Freelancer or consultant profile with services listed
  48. Manager presence for representing your team and hiring
  49. Launching a LinkedIn newsletter
  50. Annual LinkedIn presence review

Where it starts.

Each project arrives with its purpose, milestones and first tasks written out. Here is how the first three read.

LinkedIn profile audit against your target role

Most profiles were written in a hurry during the last job search and describe a job you no longer do. Reading yours as a stranger would, beside the profiles of three people who already hold the role you want, shows in an hour what is missing, out of date or pitched at the wrong reader.

First tasks

  • Find three people who hold the role you want next and save their profiles
  • View your own profile as the public sees it and note what shows
  • Write one line on each section saying what is missing or stale
  • Rank the fixes and put the top five in this area's order

Target audience and keyword list for your profile

Recruiters find people by typing job titles, skills and tools into search, and a profile that never uses those words stays invisible however good it is. Deciding who you want to reach, then pulling the exact phrases they use from twenty job adverts, gives every later section a vocabulary to work from.

First tasks

  • Write one sentence naming the role, industry and seniority you want to reach
  • Save twenty current job adverts for that role from two or three job boards
  • Ask the agent to count the titles, skills and tools that recur across the adverts
  • Mark each keyword as one you can claim today or one you are building

Profile photo and banner image refresh

People decide whether to read a profile in the second it takes to see the photo, and a cropped holiday shot or a ten-year-old picture sets the wrong first impression. A clear, recent head-and-shoulders photo with plain lighting, plus a banner that says something about your work, costs very little and is seen on every comment you ever leave.

First tasks

  • Ask a friend to take ten head-and-shoulders photos of you by a window
  • Pick the clearest one and check it at small thumbnail size
  • Make a simple banner showing your field or a line about your work
  • Upload both and set the photo visible to all members

Make it yours.

Install LinkedIn Profile & Presence, then tell Aurum the date you're aiming for. It checks whether the plan fits the weeks you actually have.

Free · Mac (Apple silicon) and Windows · v1.0.0 · Other platforms

Blueprints are general information to help you organise your own work. They are not medical, financial, legal or other professional advice. See the Terms.